A Legacy of Leadership
There’s no substitute for teamwork. Many senior members of the East West Communities management team boast the extraordinary benefit of working together for 30 years or more. Further, we share a common business philosophy, articulated in a set of guiding principles we call our “100 Secrets To Success.” Through nearly three decades, these principles have stood the test of time and delivered both leadership and innovation for the East West Communities team.
Please take the time to learn about our principals, many of whom have guided the evolution of East West Communities from the beginning.
GARY W. FENCHUK, President of East West Communities
(804) 523-4126 | email
President and Senior Partner of East West Communities since 1980. Prior to his presidency, he was Vice President of finance for East West Communities. Gary’s real estate career began in 1973 with the Sea Pines Company, where he last held the title of Vice President of Finance.
A native of San Francisco, he has an undergraduate degree from Michigan’s Alma College and an M.B.A. from the University of Pennsylvania’s Wharton School of Finance. Gary is a 30 year member of ULI and presently serves as a Trustee. In addition, he has served as director or Trustee on a number of other organizations including: Greater Richmond Chamber of Commerce, Bank of Virginia, East West Partners Charitable Foundation and Alma College Board of Trustees. Also, he has authored a book titled “Timeless Wisdom”, which espouses an enlightened philosophy of life.
ROGER S. ARROWSMITH, President Florida Division
(904) 291-7200 | email
President of East West of Florida and Senior Partner, Roger is responsible for the development and operations of the highly successful Eagle Harbor community in Orange Park, the upscale Windsong community in Winter Park, Florida and the new communities of Eagle Landing and Rolling Hills in Clay County.
Mr. Arrowsmith began his career with East West in 1976 as a salesman at Brandermill in Richmond, Virginia. In each of the following 10 years, he received the Distinguished Achiever Award from the Association of Realtors for outstanding sales achievement. As a result of this success, he served as Vice President of Sales and Marketing prior to being named General Manager of the Brandermill development in 1990. In 1991, he moved to Florida to assume the role of Project Manager for Eagle Harbor.
Active in numerous local charities including MaliVai Washington Kids Foundation, J.P. Hall Children’s Foundation, Thrasher-Horne Center for the Arts, First Coast No More Homeless Pets, the American Cancer Society and the Safe Animal Shelter, Mr. Arrowsmith, also has served as Chairman of the Clay County Committee of 100. He is a member of the Clay County Chamber, Jacksonville Chamber’s Cornerstone, the Northeast Florida Builders Association and the Urban Land Institute.
A graduate of Bucknell University, Mr. Arrowsmith was named Developer of the Year in 1995 by the Sales and Marketing Council of the Northeast Florida Builders Association.
H. CLEM CARLISLE, III, President Central Virginia Division
(804) 523-4122 | email
Senior Central Virginia Division President and Partner in East West Communities of Virginia, Clem joined the East West team in 1975 as a sales associate with The Brandermill Group. He quickly established himself as a top performer. During the late 1970s, Clem received five Distinguished Achiever Awards from the Richmond Board of REALTORS and a Distinguished Sales Award from the Richmond Sales and Marketing Executives Club. In 1988, Clem was named President of Woodlake Management Corp. Five years later, in 1993, he ascended to President of East West Realty. Today Clem also functions as Managing Partner for the Cary Place, Riverwatch, and Patriot’s Landing communities.
A native of South Carolina, he attended Clemson University. He was the 2001 president of the Home Building Association of Richmond, is a member of the Richmond Association of REALTORS, and a founding member and past chairman of the Richmond District Council of the Urban Land Institute. In 2003 he was recognized by the Home Building Association of Richmond as the member of the year and received the Earnest E. Mayo award for outstanding service to the association. He is currently a member of the Residential Neighborhood Development Council of the Urban Land Institute, and serves on the advisory board of Virginia Business Bank.
BRANCH P. LAWSON, President Hampton Roads Division
(757) 638-9100 | email
Senior Partner with East West Communities of Virginia, Branch is also President of East West’s Hampton Roads division. Prior to joining The Brandermill Group in 1981 as Vice President of Operations, Branch was a CPA with the international firm of Ernst & Whinney for six years. In 1987, he headed East West’s efforts to acquire, rezone, and develop Gatling Pointe in Smithfield, Virginia-and in doing so launched East West’s Hampton Roads division. Since then, he and his outstanding Hampton Roads team have developed The Riverfront in Suffolk, and Gatling Pointe South, Eagle Harbor, and Founders Pointe, all in Isle of Wight County. The Hampton Roads division currently is focused on two new communities in the Williamsburg area: Liberty Ridge, which is presently under development, and Summerplace. Branch has served on numerous boards including the Isle of Wight Chamber of Commerce, the Isle of Wight Tourism Board, Tidewater Builders Association, and the Peninsula Housing and Builders Association, for which he is also a past president. He has served on the boards of seven East West community homeowner associations. Currently, he serves on the board of directors for TowneBank and An Achievable Dream Academy, as well as on the board of advisors for the Luter College of Business & Leadership at Christopher Newport University in Newport News. Branch earned a B.S. in Commerce from the University of Virginia’s McIntire School of Commerce. A native of Hampton, Virginia, he and his wife, Bonnie, live in The Riverfront.
KATHRYN H. PEARSON, Chief Financial Officer
(804) 523-4114 | email
Senior Partner and Chief Financial Officer of East West Communities, Kathy joined the finance department in 1979 and assumed her current duties in 1984. As CFO, Kathy is integrally involved in all of East West’s Florida, Hampton Roads, and Richmond communities. Prior to joining East West Partners, Kathy was a general audit and tax accountant for Ernst & Whinney’s office in Richmond. She graduated summa cum laude from the University of Richmond School of Business, where she was member of the Beta Gamma Sigma honor fraternity. She received her Certified Public Accountant certificate in 1980. Kathy has served as president of the National Kidney Foundation of the Virginia’s and as a member of the Board of Directors of Millwood School. She also served as treasurer of the ULI Richmond District Council. She is currently serving on the Board of Directors of the Greater Richmond Chamber of Commerce and as treasurer of the NKF of the Virginia’s.