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Life The Way It Should Be

A Legacy Of Leadership

There’s no substitute for teamwork. Many senior members of the East West Communities management team boast the extraordinary benefit of working together for 30 years or more. Further, we share a common business philosophy, articulated in a set of guiding principles we call our “100 Secrets To Success.” Through nearly three decades, these principles have stood the test of time and delivered both leadership and innovation for the East West Communities team.

Please take the time to learn about our principals, many of whom have guided the evolution of East West Communities from the beginning.

Gary Fenchuk

President of East West Communities

(804) 523-4126 |

President and Senior Partner of East West Communities since 1980. Prior to his presidency, he was Vice President of finance for East West Communities. Gary’s real estate career began in 1973 with the Sea Pines Company, where he last held the title of Vice President of Finance.

A native of San Francisco, he has an undergraduate degree from Michigan’s Alma College and an M.B.A. from the University of Pennsylvania’s Wharton School of Finance. Gary has been a 30 year member of ULI and served as a Trustee and Governor. In addition, he has served as director or Trustee on a number of other organizations including: Greater Richmond Chamber of Commerce, Bank of Virginia, East West Partners Charitable Foundation and Alma College Board of Trustees. Also, he has authored a book titled “Timeless Wisdom”, which espouses an enlightened philosophy of life.

Since 1975 he and his wife Patti have raised their kids (Jason and Christy) and been living  “life the way it should be“ in Brandermill and Woodlake (two of the 3 “Best Communities in America” developed by EWC). Having grown up in Michigan and being a frequent visitor to Canada, he has continued to be struck on how these two communities “are more Canadian than Canada!”…a profound testimonial to their national awards. 

Roger Arrowsmith

President Florida Division

(904) 291-7200 |

Roger began his career with East West in 1976 as a salesman at Brandermill in Richmond, Virginia and then served as Vice President of Sales and Marketing prior to being named General Manager of the Brandermill development in 1990. In 1991, he moved to Jacksonville, Florida, to assume the role of Project Manager for Eagle Harbor.

Active in numerous local charities including MaliVai Washington Kids Foundation, J.P. Hall Children’s Foundation, Thrasher-Horne Center for the Arts, First Coast No More Homeless Pets, the American Cancer Society and the Safe Animal Shelter, Mr. Arrowsmith, also has served as Chairman of the Clay County Committee of 100. He is a member of the Clay County Chamber, Jacksonville Chamber’s Cornerstone, the Northeast Florida Builders Association and the Urban Land Institute.

A graduate of Bucknell University, Mr. Arrowsmith was named Developer of the Year in 1995 by the Sales and Marketing Council of the Northeast Florida Builders Association.

H. Clem Carlisle, III

Senior Advisor

(804) 523-4122 |

Senior Central Virginia Division President and Partner in East West Communities of Virginia, Clem joined the East West team in 1975 as a sales associate with The Brandermill Group. He quickly established himself as a top performer. During the late 1970s, Clem received five Distinguished Achiever Awards from the Richmond Board of REALTORS and a Distinguished Sales Award from the Richmond Sales and Marketing Executives Club. In 1988, Clem was named President of Woodlake Management Corp. Five years later, in 1993, he ascended to President of East West Realty. Today Clem also functions as Managing Partner for Riverwatch, and Patriot’s Landing communities.

A native of South Carolina, he attended Clemson University. He was the 2001 president of the Home Building Association of Richmond, is a member of the Richmond Association of REALTORS, and a founding member and past chairman of the Richmond District Council of the Urban Land Institute. In 2003 he was recognized by the Home Building Association of Richmond as the member of the year and received the Earnest E. Mayo award for outstanding service to the association.

Branch Lawson

President Hampton Roads Division

(757) 638-9100 |

Senior Partner with East West Communities of Virginia, Branch is also President of East West’s Hampton Roads division. Prior to joining The Brandermill Group in 1981 as Vice President of Operations, Branch was a CPA with the international firm of Ernst & Whinney for six years. In 1987, he headed East West’s efforts to acquire, rezone, and develop Gatling Pointe in Smithfield, Virginia-and in doing so launched East West’s Hampton Roads division. Since then, he and his outstanding Hampton Roads team have developed The Riverfront in Suffolk, and Gatling Pointe South, Eagle Harbor, Founders Pointe, and Benn’s Grant – all in Isle of Wight County. The Hampton Roads team is also in the process of beginning development in the new South Harbor community adjacent to Eagle Harbor. This will be East West’s first venture in the 55+ age restricted market. Branch has served on numerous civic and professional boards, most recently on the Suffolk Economic Development Authority and the Suffolk Redevelopment and Housing Authority, where he served as Chair for 4 years. Currently, he serves on the board of directors for TowneBank and An Achievable Dream Academy, as well as on the board of advisors for the Luter College of Business & Leadership at Christopher Newport University in Newport News. Branch earned a B.S. in Commerce from the University of Virginia’s McIntire School of Commerce. A native of Hampton, Virginia, he and his wife, Bonnie, live in The Riverfront.

Kathy Pearson

Chief Operating & Financial Officer

(804) 523-4114 |

Kathy Pearson is a Senior Partner and CFO and COO of East West Communities. She joined the finance department in 1979 and assumed her current duties of CFO in 1984. As CFO/COO, Kathy is integrally involved in all of East West’s Florida, Tidewater, and Richmond communities. Prior to joining East West Partners, Kathy was a general audit and tax accountant for Ernst & Whinney’s office in Richmond. She graduated summa cum laude from the University of Richmond School of Business, where she was member of the Beta Gamma Sigma honor fraternity. She received her Certified Public Accountant certificate in 1980. Kathy has served as president of the National Kidney Foundation of the Virginia’s and as a member of the Board of Directors of Millwood School.  She is currently serving on the Advisory Board of VCU Massey Cancer Center and has been very involved in fundraising activities held by East West Communities in support of Massey Cancer Center.

Daniel Jones

President Central Virginia Division

(804) 523-4170 |

Senior Partner of East West Communities, Daniel joined the East West in 2005 and has since been promoted to the Central Virginia Division President. Mr. Jones received his Bachelor’s degree in Finance and Philosophy from the University of Richmond, and his MBA from Solvay Brussels School of Economics & Management in Belgium. Mr. Jones is originally from New Lenox Illinois and moved to the Richmond area in 1999, currently living in Henrico County. He is married to Jessica Jones, and has two daughters, Lila and Quinlynn.

Connie Pollard

Senior Vice President of Marketing

(804) 523-4116 |

Connie Pollard began her career at East West Communities as the director of marketing for the Brandermill community in 1982 and is now the Senior Vice President of Marketing for the company’s developments in Virginia, Florida, and South Carolina. Connie is a native of Hampton, Virginia, and earned a Bachelor of Science degree in Marketing from Virginia Commonwealth University. She is a six-time recipient of Marketing Director of the Year from both the Home Builders Association of Richmond and the Peninsula Housing and Builders Association. Connie was instrumental in the Hallsley community garnering the Best Community of America award from the National Association of Home Builders and headed the marketing for the Massey Street of Hopes that raised over $1.5 million for VCU Massey Cancer Center. She is a past-president of the Executive Women International, Richmond Chapter, and has been active in the local and national Home Builders Associations. Connie has lived in Richmond, Virginia since 1976 and has two children, Scott and Natalie.

Mark Smith

Senior Vice President

(804) 523-4170 |

Mark Smith joined the team in March of 2019 as Senior Vice President of East West Communities, bringing with him 29 years in the industry. Mr. Smith graduated from Clemson University with a Bachelor’s degree in Finance and then continued on to University of Richmond, where he got his MBA. He is originally from Boca Raton, Florida, but has lived in Midlothian since 1992. Mr. Smith is married to his wife, Trisha, and they have two children.

Jason Fenchuk

Senior Vice President

(404) 664-2161 |

Jason Fenchuk, who joined East West in June of 2012, going on his ninth year with the company, has been promoted to Senior Vice President of East West Communities. Jason is also on the board of Tree’s Virginia. Mr. Fenchuk graduated from Tulane University in 2002 with a double major in Finance and Marketing. He then got his MBA with a concentration in Real Estate from North Carolina’s Kenan-Flagler Business School in 2012. Mr. Fenchuk grew up in Midlothian and currently resides in Henrico County. He is married to Dr. Frances Gwin Tennis, and they share a two-year old baby girl named Genevieve and a golden retriever named Sydney.

Katy Straebel

Vice President of Marketing

(804) 382-9899 |

Katy Straebel is going on her seventh year with the company, and has been promoted to Vice President of Marketing East West Communities. Mrs. Straebel received her Bachelor’s degree in Human Development from Virginia Tech in 2009, and is currently a licensed Realtor in the state of Virginia. She was born and raised in Midlothian, where she currently resides with her husband, Aaron, and their three-year old daughter, Graham.